All LEGO Group Press Releases
Learn more about new sets, campaigns, celebrations and partnerships. Browse through the latest company announcements or sort all press releases by topic.
ProductsThe LEGO Group Unveils the New LEGO® Icons Shelby Cobra 427 S/C Model Car Set
The LEGO Group today unveils the LEGO® Icons Shelby Cobra 427 S/C model car set (10357), a collectible set designed specifically for adult builders. This build allows enthusiasts to relive the legendary design and performance of the iconic 1960s sports car, which celebrates its 60th anniversary this August 2025.
ProductsGrab Your Straw Hats: The LEGO Group and Netflix Reveal a Treasure Trove of ONE PIECE Sets!
The LEGO Group together with Netflix and Tomorrow Studios, set sail for new adventures as they unveil the first full line up of highly anticipated LEGO® ONE PIECE products.
ProductsThe LEGO Group Unveils New LEGO® Icons How to Train Your Dragon: Toothless set inspired by Universal Pictures’ live-action reimagining of DreamWorks Animation’s How to Train Your Dragon
The LEGO Group today unveils the LEGO® Icons How to Train Your Dragon: Toothless building set, an adorable model kit crafted for adult fans of the beloved franchise. Inspired by Universal Pictures’ live-action reimagining of DreamWorks Animation’s How to Train Your Dragon, this new set invites builders to embark on an adventure by creating a stunning replica of the iconic Night Fury dragon, Toothless.
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ProductsCreate a Window into Middle-earth™ with the LEGO® Icons The Lord of the Rings: Balrog™ Book Nook
Book lovers and fans of the legendary Lord of the Rings trilogy will be able to transform their bookshelves with the LEGO® Icons The Lord of the Rings: Balrog™ Book Nook bookshelf décor set, beginning the 1st June 2025.
Press ReleasesA-meow-zing News! All-new Cat-tastic LEGO® Sets Inspired by DreamWorks Animation’s Gabby’s Dollhouse: The Movie
The LEGO Group and Universal Products & Experiences are excited to announce two new LEGO® Gabby’s Dollhouse sets inspired by DreamWorks Animation’s upcoming Gabby’s Dollhouse: The Movie - the first-ever cinematic adventure for the global hit streaming series.
ProductsTurn Back Time with the Retro-Inspired LEGO® Ideas Minifigure Vending Machine Set
The LEGO Group announces the launch of the LEGO® Ideas Minifigure Vending Machine set; a retro-inspired building set that brings a blast from the past to life in brick form. Designed for adults who love vintage style, creative design, and classic LEGO charm, this buildable vending machine is a conversation-starting display piece.
ProductsThe LEGO Group Unveils New LEGO® CITY: The City Tower – An Epic Construction Adventure
The LEGO Group is excited to introduce the latest addition to its beloved LEGO® City lineup: the LEGO City: The City Tower (60473). Designed for children aged 8 and up, this multi-feature construction toy promises hours of imaginative play, combining popular themes of trains, fire, police, space, and construction into one thrilling set.
ProductsGet Ready to Rev Your Engines: Three New LEGO® Technic™ Supercars Race into Asphalt Legends Unite and Into Your Hands!
The LEGO Group and Gameloft are shifting gears with three exciting new rides for fans to take for a spin — both in LEGO® Technic form and in the popular game, Asphalt Legends Unite. What's more, each LEGO Technic supercar set come with an exclusive redeemable code, enabling fans to unlock the car in Asphalt and experience its thrill virtually.
ProductsThe LEGO Group Serves Up New LEGO® Icons The Simpsons™: Krusty Burger Set
he LEGO Group, in collaboration with The Walt Disney Company and 20th Television Animation, is excited to introduce a fan-favorite from Springfield: The Simpsons™: Krusty Burger set. A must-have for fans of THE SIMPSONS, this highly detailed recreation of the iconic fast-food restaurant invites builders to step into the world of Springfield like never before.
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